The Client

The Talent kitchen is a Recruitment Agency based in Sydney focusing on roles within the Hospitality, Catering and Leisure sector. When the client approached Websites ‘N’ More they had been in business for less than a year and wanted to gain visibility on search engines in order to generate more client and candidate enquiries.

The Job

The SEO Team at Websites ‘N’ More undertook a Keyword Research and Analysis and produced a list of high search volume keywords based on the Industry that the client was targeting. Some of these keywords included, Hospitality Recruitment Agencies Sydney, Hospitality Recruitment Sydney, Leisure Recruitment Sydney, Catering Recruitment Sydney, Chef Recruitment Agencies Sydney, Chef Jobs Sydney. From there on we started using various on-page and off-page optimisation techniques.

Some of the on-page optimisation efforts included setting up new pages on the website to target keywords more effectively by adding relevant content, adding relevant meta information to all the pages, removing HTML errors, submitting sitemaps to search engines, etc.

Our team was also responsible for content creation in the form of blogs which played a major part in the campaign as it helped us improve the search engine crawl rate for the website. As a part of our off-page optimisation efforts we concentrated on link profiles of competitors amongst other strategies. All these strategies put together helped improve the rankings for the client.

The Result

3 months into the campaign we were able to achieve a ‘Page 1’ position for the client. The website experienced 225% more traffic a months of running the campaign. The client also reported a rise in relevant/targeted traffic coming on the website and an increase in the enquiries being generated from both the client and candidate side.

As of November 2016 the website attracted more than 3000 unique hits per month with organic search being the highest performing source of traffic.

Client’s Feedback

“Thanks for your efforts thus far, we have certainly started getting much more traffic than we did prior to the start of the SEO campaign. We have also signed up a few new clients who found us on Google. Seems like your efforts are being paid off! Thanks once again.”