35% of small Australian businesses are still offline; this is a staggering number given that approximately 83% of the Australian population has access to the internet. Small and medium sized businesses that actively use online marketing channels reported a 20% increase in revenues.
Informational Websites also referred to as business websites or corporate websites provide potential clients key information about a business and the products and services that it offers. Driven mostly by graphics and textual content, corporate websites play an important role in attracting potential customers from the digital world.
Some of the key elements we focus on while designing informational websites
Ease of Use
The website architecture is the first task that our design team focuses on when taking on a new web design project. There is no point of having a website which confuses a user and makes them exit the website.
Clearly defined website architecture ensures that users can easily find the information that they came looking for thus leading to a higher user experience. Some of the key aspects we look at include clear and well defined menus, ability to move across different pages with ease, clean user interface with appropriate buttons, drop down menus, toggle boxes etc in order to allow users to perform the intended action as quickly as possible.
The visual design for a business website is driven by the industry sector that it operates in and how the company perceives itself. The design needs to be appealing with appropriate use of colours and images so as to captivate the audience.
The first step is to design the homepage as this plays an important role in providing key information about a business within a short time frame. This includes brief information about what the business is, main product or service offerings, unique selling proposition, location and contact information. The visual design and content put forward on the home page needs to be done in a strategic manner so as to generate enough interest in the mind of the user for them to click into the inner pages to get more detailed information about the business or actually contact the business.
Once the homepage design is complete a similar layout is followed across the inner pages of the website where detailed information about the business is provided to the prospective customers.
Content plays an important role as the main aim for building an informational website is to provide clear and concise information about the business. In fact content also plays a major role in the final design of a website. Starting with the homepage where key information about a business is provided to a user followed by the inner pages (about us, company profile, products/services, contact us), all the content displayed on the website should be presented in a logical manner.
The content displayed on the website is like your sales pitch to a prospective client therefore it needs to be short, simple and sweet at the start (homepage) with details to follow should the client be interested to know more (product/service pages).
Clear Call to Actions
It is important that the website have clear call to action across the website. Displaying phone numbers on the header and footer of the website, having a contact or request a quote button on each of the pages helps in increasing the levels of engagement with the user.
Apart from this having a dedicated contact page that contains multiple contact methods including phone, fax, email, online contact form, live chat and so on.