The Client

The Acoustic Box Company is a Sydney based start-up manufacturing swimming pool filter boxes. The Pool filter boxes are sound proof with a state-of-the-art unique design that can all be assembled in less than 5 minutes – and without any nuts or bolts!. The company prides itself in being completely Australian run operation from manufacturing to sales.

The Job

Acoustic Box approached Websites ‘N’ More in May 2016 to manage their SEO campaign. The company wanted to generate interest from retailers (stockists) and the end users through the SEO campaign. We started the campaign in June 2016 following a systematic approach that included keyword research, competitor analysis, on-page optimisation and link Building.

Some of the challenges with the campaign were a completely new domain (No Domain History) with zero inbound links, The keywords selected for the campaign included, Pool Filter Covers, Pool Filter Box, Pool Pump Enclosures, Swimming Pool Pump Enclosures and Pool Filter Cover Box.

The Result

Within 3 months the SEO team at Websites ‘N’ More was able to achieve Page 1 rankings (Top 3 Positions) for all the keywords that were shortlisted at the start of the campaign. This has resulted in more than 500 unique hits a month through the search engines. The client has since shut down their PPC campaign and focused solely on organic listings to generate enquiries for their business.