The Client

O’ Neils Affiliated is one of the largest gemstone wholesalers in Australia with more than 6 decades of experience in the trade. The company has trade customers across all major cities in Australia including Sydney, Melbourne, Perth, Adelaide, Brisbane and Darwin.

The Job

In order to keep up with the changes in their Industry and to better serve their trade customers, the company launched their corporate website which allowed trade customers to order their stock online and also allowed the general public to view the gemstones online and subsequently find their nearest stockist if they wanted to purchase the product.

In May 2015 Websites ‘N’ More was directed to handle the websites search engine optimisation campaign. After a detailed analysis of the website and the competitive environment we narrowed down on 20 keywords and started the campaign.

Given that the fact that the domain name had a long history and that the website had tens of thousands of products listed on the website we chose some highly competitive short tail keywords for the campaign. A lot of emphasis was given on setting up the structure of the website in order to target keywords effectively followed by off-page optimisation.

The Result

As of December 2015 the client’s website experienced 350% more traffic from search engines as compared to the start of the campaign.  The client also reported a steady rise in the number of enquiries being generated on a monthly basis from both trade customers and the general public.