The Client

Tennis Insight is one of the world’s largest tennis community online providing Tennis statistics and comprehensive analytical coverage of the ATP and WTA Tours.

The Job

The client has contracted Websites ‘N’ More in late 2017 to provide Search Engine Optimisation consulting services in order to help them improve their search engine rankings. Although the community had a strong fan following that had grown over the years, the client felt that they were lagging behind when it came to search engine presence.

First up, we undertook a complete SEO analysis. As always, we adopted a systematic approach and undertook the following tasks:

  • Keyword Research & Analysis – A proper keyword research and analysis in order to shortlist most relevant the keywords that we need to focus on during the campaign.
  • On-page Analysis – The on-page analysis has revealed some cracks and a comprehensive report has been prepared for the web developers to work on.
  • Off-page Analysis – The Off-page analysis has revealed that the client has a strong domain authority given that they have been present on the web for more than a decade coupled with the fact that the platform is already quite popular amongst Tennis followers, this has led to a ton of brand mentions in the form of links.
  • Technical SEO – As a part of our initial research technical SEO factors have been assessed as well and reported to the client.

The Result

Websites ‘N’ More did not actively manage the campaign for the client. As a consulting arrangement, we provided an exhaustive document containing suggestions from an SEO point of view and also trained one of their staff members for undertaking SEO related activities.