On an average 90% of the keywords that we are targeting for our clients are on Page 1 of the organic results section of the search engines. How is that for a performance from an SEO company? From 0 traffic to 2500 clicks a month from organic listings, these are the results we achieved for a start-up mattress retailer. Our expert SEO consultants focus on a result driven approach when it comes to search engine optimisation, we can help you get to the top of search engines in order to drive more traffic and thus produce more leads for your business.
At Websites ‘N’ More we approach each SEO campaign in a systematic manner that allows us to produce results consistently. Here is what you can expect from our SEO company while working on a campaign, thorough research prior to start of the campaign, a fixed timeline for producing results, a tailor made strategy to suit your business and the Industry you operate in, use of no black hat techniques during the campaign, an evolving strategy that changes with the search engine algorithms & the competitive environment and regular reporting to update you on the performance of your campaign. Find out more about our SEO packages here.
Some of the key elements that we focus on during a SEO campaign
Keyword Research & Analysis
The first and the most important step towards starting any SEO campaign. Using various SEO tools our team gets insights into your target audience and what they are searching for, Industry relevant keywords, search volumes and competition levels within the Industry. Geared with this information our SEO team can produce a list of keywords that can be targeted in a particular campaign.
Once we have a finalised list of keywords, we move onto studying the competition. We look at the SEO strategies that the competitors are deploying to achieve page 1 rankings, this includes a thorough study of their website including the overall structure of the website and a detailed analysis of their in-bound links. This study enables us to put together a SEO strategy that will be used during a campaign.
On-page optimisation techniques tell the search engines what a website is all about i.e. what is the product or service you are trying to offer to your target audience and make up for roughly 40% of the efforts in a SEO campaign. This lays the foundation for long term SEO success and involves making changes to the website itself in order to make it more search engine friendly and thus achieve better rankings.
We concentrate on some of the most important on-page SEO factors which include, editing meta Information, use of H1, H2 and H3 tags, use of canonical tags, removing broken links, monitoring and fixing website load time, fixing HTML code issues, fixing CSS issues, internal linking, editing the structure of the websites structure including its content and links to effectively target keywords.
Off page optimisation techniques tell the search engines how popular a website is and make up for roughly 60% of the efforts that go into a SEO campaign. Some of the techniques that we use during our off-page optimisation efforts include, directory submissions, setting up and maintaining external blogs, conducting outreach campaigns to post guest blogs, analysing direct competitor links, posting press releases and so on.
We only concentrate on building high quality natural links during any SEO campaign in order to achieve long term SEO success for our clients.
Results is what drives us and we regularly monitor all our campaigns in order to further improve our performance. This is particularly important given that search engines continuously change and in order to keep up with these changes and maintain rankings we need to be on top of our game.
At the end of each month we collect data regarding the SEO campaign and present it to our clients in order to report the performance of the campaign. We understand that any business likes to maximise their return on investment (ROI) and regular reporting helps them keep a track of their SEO campaign performance and its effectiveness as a part if their overall marketing strategy.