Less than ten seconds is all you have to impress a new visitor coming to your website. Don’t waste a single moment! Good web design is one of the most important factors when it comes to converting a visitor into a customer.
At Websites ‘N’ More, Sydney we design stunning user interfaces that not only look good but also function well in order to achieve the highest level of user experience, after all what’s the point of having a website that is only visually appealing?
Getting online success is not just about creating a beautiful website but also about getting the right message across, letting the user navigate their way through easily and perform the actions that they intend to.
Before approaching any web design project, our web design team looks at what we call the BIG PICTURE! We try to gain as much knowledge from the client about their business, the products or services that they offer, their target audience, what their online goals are and what marketing strategies are they looking to implement once the website is made LIVE.
Equipped with a clear picture about the client’s needs and goals we move forward and get our hands down and dirty!
Some of the key elements we focus on during a web design project
The first step towards designing a website is to create a clear Information architecture. This involves taking a step back and analysing all the information that will be presented on the website and how it would be arranged in order to make it easily findable by the user.
Information architecture will also determine the levels of user experience on a website, no matter how stunning the website looks if the users can’t find the information that they are looking for then this would lead to the user exiting the website without undertaking the intended action. This is one of the most important steps in designing a website and can determine the success or failure of a website.
User Experience (UX) Design
The focus is to improve the usability of the interface. Make the interface easy to understand and interact with therefore allowing the user to perform the intended action in the most efficient possible way. The user is kept as top priority while dealing with UX (user centred design) and the idea is to provide information to the user that is desirable, useful, usable, accessible, findable and credible (UX Honeycomb).
Some of the common questions that UX designers ask themselves while working on a web design project include, who the target audience is?, What is the message that the client is trying to give to the users?, What is the context of the conversation, When is the message delivered? Why is the client communicating with the user? (The UX Treasure Map).
This involves the use of imagery, icons, shapes, typography, colours (look and feel) to make the website stand out and perhaps leave an impact on the user. Our web design team follows basic principles of visual design unity, contrast, balance, space and scale while creating websites. Our focus is to create a web design that is visually appealing and at the same time sends out a clear message to the user.
User Interface (UI) Design
The interface will determine how the user can actually interact with the website. The idea is to make the interface as simple and intuitive as possible for the user so that they can perform the intended action seamlessly. Some of the elements of a user interface include menus, icons, dropdown boxes, buttons, checkboxes, sliders, toggles etc.